We help companies transform their businesses by identifying new revenue streams and bringing great ideas to life - delivering new business opportunities and business concepts. We tackle the biggest challenge of all - creating growth that extends beyond the company's core business.
Digital ecosystems connect companies across industries and borders, and traditional industry boundaries are gradually erased. New technology is changing the rules of the game, industries are converging and companies are building new digital business models. This fundamentally changes the products, services and markets that companies operate in.
We believe that established companies can leverage their position, assets, and competitive advantages to create new growth, and scale innovations at a higher rate of success than start-ups. Companies that, over time, manage to prioritize new, long-term growth opportunities are more profitable than those who do not.
We believe that in order to stay relevant over time, companies must move away from operating only one business model within a defined industry, and instead seek, test and operate multiple business models within different competitive arenas. Addressing a relevant market need only gives you the right to compete. Finding profitable, scalable, and competitive business models, are what gives you the right to succeed.
Our way of working is based on a customer-centric mindset and a business-oriented approach. We develop hypotheses on new products, services and business models, based on a deep understanding of a company's unique competitive advantages and assets, combined with knowledge on trends and market development.
Our process enables us to turn abstract opportunities and business challenges into validated business models. With a small, dedicated team with all necessary expertise, we can quickly identify, detail and validate new business ideas.
This is how we do it:
When we identify potential areas for growth and business opportunities we always start by charting a company’s existing capabilities and competitive advantages. We then combine that with identifying the real drivers of customer demand, along with the key market trends on a macro-level, in technological development and in larger trends in consumer behaviour.
Mapping competitive advantages and assets
Analyzing market drivers and trends
Understanding the end-user’s needs and pains
We create new business concepts, describing the business opportunity, the business idea, how to capitalize on it, and what the revenue potential is. We replicate the approach of bringing a pitch deck to a professional investor asking for initial funding.
Understanding the problem
Finding solutions and creating value propositions
Building business models
Identifying revenue and market potential
We validate business ideas through an iterative approach where prototypes are developed, tested and adjusted until we are left with an attractive value proposition, a profitable business model, and a concept we can build.
Testing desirability: Does the users want it?
Testing viability: Is it a sustainable business model?
Testing feasibility: Can we build it?