Opportunity

Hafslund Oslo Celsio is a circular energy firm, delivering district heating to both businesses and residences in Oslo. In 2022, the company was acquired by Hafslund, alongside two financial investors, and was infused with significant capital and a bold vision for expansion.

Aiming to connect an increasing number of buildings to its district heating network, Hafslund Oslo Celsio recognized an opportunity for sustainable growth. Moreover, the company identified a need to establish a clearer market position that not only communicates the advantages of district heating but also propels sales forward. To realize these objectives, Hafslund Oslo Celsio sought a partner with comprehensive expertise, capable of translating their growth aspirations into tangible strategies, blueprints, and execution.

Delivery

We collaborated with Hafslund Oslo Celsio to establish a transformation roadmap, facilitating growth and development throughout the organization. Our partnership extended to assisting Hafslund Oslo Celsio in strategy development and providing decision-making support in strategic areas including:

• Market segmentation and pinpointing lucrative growth segments.

• Scenario crafting for investment in production portfolios.

• Evaluating investment prospects for core and adjacant growth opportunities.

• Defining brand positioning and crafting communication strategies.

• Designing sales strategies and refining sales processes.

• Conceptualizing and market-testing new offerings in emerging markets.

Furthermore, we assisted Hafslund Oslo Celsio in introducing new competencies to spur growth, encompassing digital communication platforms, CMS, CRM, and inventive communication campaigns toghether with our colleagues at NoA Ignite and Anorak.

Result

Hafslund Oslo Celsio now possesses a robust platform for growth, which has gained the endorsement of both the Board and the entire organization. The market objectives are well-defined, key investments have been pinpointed, and essential tools are readily available.