Opportunity

Nordnet, the leading digital platform for savings and investments in the Nordics. By challenging traditional structures, Nordnet has empowered private investors with the same resources and opportunities as their professional counterparts. With a history of rapid growth and a loyal following among knowledgeable investors, Nordnet recognized the need to refine its brand positioning to appeal to a broader audience and further democratize savings and investments.

Delivery

Drawing on a comprehensive market analysis of growth drivers across Nordic markets, NoA Consulting partnered with Nordnet to craft a refined brand positioning aimed at both established players and emerging competitors. To ensure the seamless execution of the new strategy, a detailed roadmap comprising ten distinct workstreams was developed in collaboration with key business leaders. This collaborative approach facilitated the transition from strategy to action, while emphasizing the importance of embedding the brand ethos across all customer touchpoints and throughout the organization.

Result

Since the inception of the new positioning strategy, Nordnet has successfully strengthened its brand and further accelerated its growth.